Taking on this task of trying to establish one of the best campaigns within the advertising industry was difficult. I had so many favorites and so many that I just didn’t understand. After watching many and more for what seemed like countless hours, I finally found what I believe to be the most creative campaign: Dos Equis- Most Interesting Man in the World.
I know that you have seen this commercial at least once in it’s entire time running the commercial scene. Jonathan Goldsmith, the perfect star for the campaign, who is something for 20-something’s to look up to and to aspire to be like and not feel threatened by his appearance. Although his accomplishments such as, “If he were to pay you on your back, you would list it on your resume.”.
The company not only came up with a spectacular face for it’s brand, but they also came up with a catchy tag line to add to it’s product, ” I don’t always drink beer,but when I do, I prefer Dos Equis…stay thirsty, my friends” this tag line that the company trademarked for itself implys that they don’t need to be your always drink or your fancy drink, they want to be your BEER.
I feel that this campaign is very creative in the sense that it has accomplished what it was set out to do and so much more. It is important for the customer to know that they don’t always have to choose their product while drinking but to choose it as their beer product.